About
About
San Soeng aka (JoJo) is an
San Soeng aka (JoJo) is an
San Soeng aka (JoJo) is an
independent digital designer &
independent digital designer &
independent digital designer &
creative director crafting (mostly)
creative director crafting (mostly)
creative director crafting (mostly)
mobile apps, websites, interaction
mobile apps, websites, interaction
mobile apps, websites, interaction
everything in between, based in
everything in between, based in
everything in between, based in
Phnom Penh, Cambodia.
Phnom Penh, Cambodia.
Phnom Penh, Cambodia.
With his five years of experience in software
With his five years of experience in software
With his five years of experience in software
development companies & creative studio,
development companies & creative studio,
development companies & creative studio,
His exceptional user experience rooted in
His exceptional user experience rooted in
His exceptional user experience rooted in
purpose, beauty, & simplicity—focused on
purpose, beauty, & simplicity—focused on
purpose, beauty, & simplicity—focused on
creating experiences that move people.
creating experiences that move people.
creating experiences that move people.

Work Experiences
Work Experiences
Work Experiences
Freelance Designer
Freelance Designer
Freelance Designer
& Creative Artdirection
& Creative Artdirection
& Creative Artdirection
2022 - Present
2022 - Present
Senior UX/UI Designer
Senior UX/UI Designer
Senior UX/UI Designer
Coolbeans Digital
Coolbeans Digital
Coolbeans Digital
2021 - 2025
2021 - 2025
Graphic Designer
Graphic Designer
Graphic Designer
Kouprey Creative Solution
Kouprey Creative Solution
Kouprey Creative Solution
2019 - 2021
2019 - 2021
Principles
Principles
Principles
(01). Put Users First
(01). Put Users First
(01). Put Users First
(02). Pursue Deep Details
(02). Pursue Deep Details
(02). Pursue Deep Details
(03). Embrace Challenges
(03). Embrace Challenges
(03). Embrace Challenges
(04). Creative Visualization
(04). Creative Visualization
(04). Creative Visualization
These four principles have shaped my success
These four principles have shaped my success
prioritizing users, refining details, embracing
prioritizing users, refining details, embracing
challenges, and visualizing ideas to create
challenges, and visualizing ideas to create
impactful designs.
impactful designs.
Capabilites
Capabilites
Capabilites
User Experience (UX)
User Experience (UX)
User Interface (UI)
User Interface (UI)
Wireframe & Prototyping
Wireframe & Prototyping
UX Strategy & Roadmapping
UX Strategy & Roadmapping
Creative Direction
Creative Direction
Interaction Design
Interaction Design
Micro Interaction
Micro Interaction
Brand Identity
Brand Identity
Brand Guidelines & Design Systems
Brand Guidelines & Design Systems
Creative Development
Creative Development
Brand | Worked with
Brand | Worked with
Brand | Worked with
AEON MALL
AEON MALL
Chip Mong Group
Chip Mong Group
KB PRASAC Bank
KB PRASAC Bank
ABA Bank
ABA Bank
Legend Cinema
Legend Cinema
AMK Bank
AMK Bank
Woori Bank
Woori Bank
AEON Online
AEON Online
Borey Peng Hout
Borey Peng Hout
Unidry Cambodia
Unidry Cambodia
Got a project in mind?
Got a project in mind?
Let's talk ⮑
Let's talk ⮑
soengsan16@gmail.com
soengsan16@gmail.com
7:55:22 AM
7:55:22 AM
Phnom Penh, Cambodia
Phnom Penh,
Cambodia
©2025, Soeng San
All rights reserved.
